How Google’s augmented reality glasses will turn you into a walking billboard
If you think mobile ads are in your face now, just wait until you’re actually wearing them
If the future of smartphones eventually makes the shift toward something like Google’s augmented reality glasses, the way we consume content is about to get even scarier. You may have already seen this video Google released Wednesday of its “Project Glass,” showing us how these specs could virtually rock reality as we know it.
In the video, Google shows us how information pops up right there in a small screen on the glasses the very second the wearer asks for it. Video guy goes through the daily motions of setting up meetings, asking for directions and finding specific venues—in this case, a bookstore. (Am I the only one who finds it odd that this dude sporting super futuristic technology is heading to a bookstore? Why can’t his damn high-tech glasses teach him how to play the ukulele in a day?) The end of the video shows him videoconferencing with his lady friend, who seems rather smitten with the fact that she’s being serenaded by said instrument.
Once I got over the fact that I felt like I was watching a Sims character come to life (also, how is this guy not tripping over anything?), I thought, Hey, this is really kind of neat. Not once did I consider what the real version of Google’s augmented reality glasses might actually look like. But artist Jonathan McIntosh did (a.k.a. rebelliouspixels), and he immediately tweaked the video with overlaying ads to give us a much clearer picture of what we can likely expect when these things are made available to the average user.
From McIntosh's YouTube description of the altered Google Glasses video:
When I saw Google had somehow forgotten to include any ads in their Project Glass promotional video I just couldn't resist fixing that oversight for them. So here is my slightly more realistic version of Google's augmented reality glasses - now featuring contextual Google Ads!