ZTE & Huawei looking to ship 100 million smartphones in 2012
Chinese manufacturers ZTE and Huawei are ready to carve a big slice of the smartphone market in 2012
Smartphone manufacturers Huawei and ZTE, both based in China, are reportedly preparing to ship 100 million smartphones in 2012, a monumental volume which will see them split a 15% slice of the smartphone market.
According to Digitimes, Taiwan-based component manufacturers have reported that the two companies have upped their shipment targets, with ZTE aiming to move 57 million devices and Huawei around 37 million, up from 16 and 11 million respectively last year, which represents a huge increase in production, ready to serve the world's demand for high-end, inexpensive smartphones.
Huawei and ZTE cut their teeth building popular own-brand devices for carriers, but now they are ready to make the jump from builders to brand pioneers, and judging by some of the devices that the two manufacturers showed at Mobile World Congress we predict a few sleepless nights for the competition.
Among those that went on show in Barcelona were Huawei's Ascend XL, an Ice Cream Sandwich toting device powered by a 1.5GHz quad-core CPU, the company's MediaPad, a 10-inch tablet, and ZTE's Era, another quad-core packing top-tier smartphone that should easily hold its own against its peers.
Pricing is likely to be the biggest worry for the competitors, as ZTE and Huawei are almost certainly going to be launching devices at extremely competitive price points, but will an aggressive sales strategy be enough to establish the two as new market leaders?
Time will tell.