Instagram: We won't sell your photos
Instagram backpedals as a terms of service change causes an uproar among users
After the uproar and threats to delete accounts, Instagram acknowledged that it made a mistake with its terms of service changes and will be making adjustments to make things more clear to end users.
Instagram made changes to its terms of service a few days ago that could be interpreted to mean the company could use your photos and location data in advertisements without telling you or without getting permission. The changes would roll out in early January and there was no way of opting out unless you quit the service entirely.
In a blog post, Instagram CEO Kevin Systrom said that was not the goal of the change. "To be clear: It is not our intention to sell your photos. We are working on updated language in terms to make sure this is clear."
Systrom laid out an advertising scenario where a brand would promote its account and Instagram would promote and feature this in your photo stream. The changes would allow it to also show things like how many people followed the brand, when they followed it and the profile photos of the people following.
Instagram also made it clear that ownership rights and privacy rights haven't changed, as users still own their photos and users can control their privacy levels.
"Instagram users own their content and Instagram does not claim any ownership rights over your photos," Systrom wrote. "Nothing about this has changed."