iOS 6 updates are in full swing now that Google Maps is back
iPhone owners show Apple some serious lovin' thanks to Google Maps
iOS 6 has been up for grabs since September, but it was just this past week that Apple's latest operating system saw a serious spike in its number of users. And it can thank the maker of its rival Android OS for that, as the increase is in direct correlation to the release of Google's Maps app for iOS.
According to a Tuesday report from TechCrunch, iOS 6 adoption grew by a whopping 30 percent after Google Maps popped up in the App Store. The data comes straight from MoPub, which also showed a 13 percent increase in users just from Monday to Wednesday. Certainly, that can't be total coincidence.
"We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it's related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available," MoPub's CEO told TechCrunch.
It makes sense, especially given the mountain of negative press surrounding Apple's new native mapping service. Who really wanted to take the chance of ending up in BFE, especially after they'd already been warned repeatedly? Waiting was certainly the safe route. Still, third-party map apps were enough for enthusiastic Apple loyalists to switch over the very minute iOS 6 hit. But even they weren't without their mapping woes.
Thankfully, for now, Google Maps seems to have calmed the nerves of the perpetually lost. Perhaps its return will even help us all momentarily forget the utter atrocity of Apple Maps.
Let us know what you think. Did you hold out for Google Maps to return, or were you an early iOS 6 adopter?