CES 2013: Fitbit Flex set to rival Nike FuelBand and Jawbone Up
Fitbit Flex takes a cue from its competition and brings a futuristic fashion twist to your wrist
Fitbit just announced its shiny new Flex bracelet as part of the CES 2013 show. The company's new design is primed to compete with similar health-focused products from well-known rivals like Nike and Jawbone.
You may already be familiar with Fitbit's Zip and One fitness trackers, which are both worn as clips (and make it far easier to hide the fact that you're tracking your daily physical activity). But the Flex functions more like its competition, namely Jawbone's Up and Nike's FuelBand, which are both fashioned as bracelets (or wristbands, if that's too feminine for you).
All three devices offer the same core function, which is to track your steps, distance and calories burned. But the Flex looks like it already has a leg up with its sleek, futuristic design. Where Up and FuelBand look more well-suited for something you might see in the gym, the Flex wristband (pictured above) is one you might consider keeping on during cocktails -- and it comes in five different colors.
Looks aside, the Flex syncs up with your iPhone and newer Android devices via Bluetooth 4.0 (you'll have to download the compatible app, too). Jawbone's Up, on the other hand, has to be physically plugged into your handset (which feels downright archaic at this stage in the game). Nike's FuelBand syncs up with Bluetooth, as well, but the older 2.0 version used here has been known to cause a more noticeable drain on the battery.
Fitbit's Flex is slated to hit shelves this spring for $99.95.