BlackBerry 10 will be affordable for everyone, says RIM
RIM plans to offer a budget-friendly BlackBerry 10 ... eventually
RIM's BlackBerry 10 is slated to launch this month and the Canadian smartphone marker plans to make it affordable for everyone. Don't get too excited just yet, though, as one senior executive for RIM noted that it will eventually offer BB10 at a range of prices with high, middle and low-end devices.
In an interview during CES 2013 with FierceWireless, CMO Frank Boulben said that RIM does not have any exclusive relationships with carriers for BlackBerry 10 in any markets. "We intend over time as we transition to the portfolio to have a full range of devices," he added. Boulben also mentioned that 150 carriers around the world are already testing out BB10 on their networks.
We've already heard of at least three major wireless providers in the U.S. that are welcoming the upcoming BlackBerry 10 devices with enthusiasm. Verizon, AT&T and T-Mobile have all noted that they will carry RIM's new smartphone. "They very much believe that we can be the third platform," Boulben said, referencing RIM's strong relationship with carriers.
Even so, RIM will need to make a pretty big comeback, especially if it hopes to compete with the likes of Apple's iPhone and popular Android-based devices like Samsung's Galaxy series.
No specific pricing scale has been mentioned yet, but we won't have much longer to wait now. RIM is expected to unveil its BlackBerry 10 devices on Jan. 30.