Samsung slams BlackBerry in new ad
Move over Apple, RIM is the new target in Samsung's latest attack ad
RIM's BlackBerry 10 hasn't officially launched yet, but that isn't stopping Samsung from targeting the upcoming smartphone in its latest Galaxy S3 ad. Samsung doesn't flat out say the name of the rival device here, but it's pretty blatant.
If it wasn't apparent enough in Samsung's whole "Unicorn Apocalypse" gag, the device in question is noticeably BlackBerry during the scene with the middle-aged woman sporting two devices. She shows her younger colleague how she switches back and forth between the two phones. The younger gal begins to explain that she can do everything straight from one single device (the Galaxy S3, of course) but the BlackBerry woman cuts her off with a stern look and mumbles something about her routine.
It's biting, if biting can be subtle. And maybe Samsung's missing the bigger picture here, as its ad depicts RIM's BlackBerry as is, and not so much as what we're (hopefully) about to see with BB10. Then again, maybe that's the point. Perhaps folks are just convinced now that BlackBerry may no longer be viable.
But RIM hopes to change that mindset with a huge comeback this month -- and it'll have to if it hopes to stay in the smartphone game. The Canadian-based smartphone maker has been under the gun lately prepping the final details for its BB10 launch (most recently RIM rebranded its BlackBerry App World).
Despite the fact that BlackBerry 10 has yet to hit the market, it's already received a good deal of positive press and folks are welcoming it with open arms -- and that includes the top U.S. wireless carriers. AT&T, Verizon, Sprint and T-Mobile have all announced support for RIM's new handsets, stating that each will carry some version of BB10.
Clearly, that has Samsung a little concerned.