RIM will have BlackBerry 10 ad at Super Bowl
BlackBerry 10 will have an ad during the Big Game, but will it be enough?
Just a few days after I said that Research In Motion is going to have to do some big things marketing BlackBerry 10, RIM confirmed that it will have a commercial touting its mobile platform during Super Bowl XLVII.
This is a high-profile move for RIM, which is expected to finally fully unveil BlackBerry 10 next week. The Super Bowl is the most-widely watched event of the year and reports suggest that ads are costing as much as $3.5 million for a 30-second advertisement.
RIM is betting the farm on BlackBerry 10, as its market share and profits have fallen as iPhone and Android have galloped ahead. RIM is still growing in terms of overall users, thanks to the success of its phones in emerging markets. Those users aren't quite as lucrative as the ones that RIM is hoping to capture with BlackBerry 10 units.
Having a big splashy commercial during the Super Bowl isn't a guaranteed success though. Motorola had a big-time Super Bowl ad for its Xoom tablet in 2011 and that device is still widely considered a flop.
Like many ads, the BlackBerry 10 ad will have social media and mobile integrations, so you'll be able to follow along. You can also check out this list of Android and iPhone apps for the big game.