Slacker revamps to compete against Pandora, Spotify
Slacker Radio now offers on-demand music services and has redesigned its mobile apps
Slacker Radio has launched a massive rebranded effort to help its music service better compete against the likes of Pandora and Spotify.
Slacker is one of the older services when it comes to mobile music and was originally seen as a competitor to satellite radio when it debuted in 2006. The world has changed though and Slacker has changed to adapt to that.
On the Web and throughout all of its apps, the new Slacker has a distinct design. Gone are the old black and gold look and it's been replaced by a fresher look. It really reminds me of the Windows Phone 8 Metro-style interface. This fresh, new look is coming to the Android, iPhone, BlackBerry 10 and Windows Phone apps.
Slacker is going against nearly every mobile music service out there, as it has a music discovery service that can be compared to Pandora. This free service lets you pick an artist or track you want and then produce playlists based off that. I like Slacker because it also incorporates news and podcasts in this service. Slacker Radio Plus will let you listen to songs offline, kill commercials and give you unlimited skips for $3.99 a month.
If you want a Spotify-like experience, the new Slacker has you covered, too. For $9.99 a month, users can create custom playlists and have on-demand listings. Slacker believes that its pre-programmed stations and its recommendation engine help it stand out from the crowd.
While Spotify seems to grab most of the attention, Slacker has quietly built a nice business. The company said that it now has more than a half-million paying subscribers and four million users per month on its free service. Look for it to make a larger push with its marketing in 2013.
You can download the Slacker apps for iOS, Android, BlackBerry and Windows Phone here.