Facebook News Feed revamp puts emphasis on mobile

Facebook is redesigning its News Feed to place a larger emphasis on photos and content and it will make sure that this new user interface will be consistent across mobile devices. 

During a press event Thursday, Facebook showed off the new News Feed and said that its users consistently said that this was the most important part of their experience on the social network. To capitalize on this, the new Facebook News Feed will aim to give users the world's best "personalized newspaper." 

One major push for this is to make the Facebook News Feed a more visual experience. This means that shared photos and albums will be much larger and of higher quality, which should provide a richer experience. 

You'll also get more choice and curation over your Facebook News Feed. Users will be able to toggle between different feeds, so you can see all of your friends' posts or swap over to certain topics like sports or entertainment. 

Facebook made a big point about mobile consistency with its News Feed and it even said that it took elements of its mobile design and brought that to the desktop. For example, the navigation tray on the left side has long been in the apps but now that will be landing on your computer's browser. 

That last point is very important, as Facebook now considers itself a mobile company and it sometimes has more mobile users accessing its service per month than users from a traditional computer. Mobile is also the major areas of growth for Facebook and we've seen it do some interesting experiments and deals on this side. 

In some emerging markets, Facebook has worked with carriers to give users free data when they're using the social network. We've also seen it throw in things like free calls in the United States when you're using its app to connect with other Facebook users. There's also the long-standing rumor that we will also eventually see a Facebook phone. 

The changes to Facebook News Feed may not seem monumental at first but keep in mind that this is how the majority of users interact with the service, so it will have a major impact. Look for the revamped News Feed to roll out across the web today and it will go through the mobile channels over the next few weeks. I'm sure there will be some complaints about the changes at first (there always are) but hopefully, this will provide a better, customized experience.