Goldman Sachs: BlackBerry Torch launch "underwhelming"

News Zach Epstein 10:53, Aug 16 2010

RIM's latest smartphone isn't flying off store shelves like the manufacturer had hoped

High end handsets seem to be selling out left and right theses days.

Some have suggested that manufactured supply shortages are to thank in many cases, but flagship phones like the iPhone 4, HTC EVO 4G, Motorola DROID X and others where seemingly met with demand that their respective creators just couldn't keep up with.

Unfortunately for RIM, this isn't the case with its latest launch, the BlackBerry Torch.

The Torch is a significant step forward from RIM's previous smartphone efforts, but users may not have seen enough of a departure from stodgy older models to warrant a rush at AT&T stores.

Almost unanimous lukewarm reviews from the press and bloggers surely haven't helped matters either.

According to analysts at Goldman Sachs, the Torch launch was "underwhelming", StreetInsider reports.

The firm noted that nearly all of the stores they called did not sell out of the device. Also the checks showed that the vast majority of Torch sales were driven by upgrades from existing BlackBerry subscribers.

The Torch is now in the unfortunate position of being yet another flagship smartphone that is constantly compared to the iPhone, but has fallen massively short of matching its scorching sales pace.

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