HTC One series promises better, faster camera capabilities
HTC hopes to boost sales with improved camera technology
Chances are you’ve already heard a good deal about HTC’s new One series, as excitement has only grown since the company’s MWC launch on Sunday. So let’s move beyond its trailing list of general specs for a moment and focus on what HTC believes will be the line’s biggest selling point: the camera.
HTC says its new One series’ camera technology is more advanced. It’s faster. It’s sharper. Supposedly, it’s all around better. The little camera packed inside each device stacks up more to traditional digital cameras, rather than your run of the mill smartphone.
To start, the camera’s f/2.0 lens allows for more light than other smartphone cameras, and (in the case of too much light) uses HDR techniques to help ensure even exposure throughout an image. Pictures with low-lighting should have improved clarity and (moms and dads, you’ll appreciate this one) shutter times are much faster. HTC says lag time is a mere 0.7 seconds, with an even quicker autofocus time of 0.2 seconds (this might actually be just enough time to retain little Jimmy’s unbelievably short attention span).
You will also find new options for capturing an image. Among these is the ability to snap individual stills while you’re in video recording mode. Another feature called Media Link allows you to share pictures and videos on a larger HDTV (no more cramming everyone around your handset’s tiny screen!).
The Taiwanese mobile company is hoping that these improved camera capabilities, along with a few new music functions, will be its saving grace. HTC needs the boost after sales declined last year and its stock price dropped 42-percent, making it the worst performer among global smartphone companies (as of this writing, HTC is the world’s No. 5 smartphone maker).
Overall, the line looks promising. The One X, One S and One V all run the latest version of Android software, harbor fast processors for graphics, and each device is nestled in either a polycarbonate or metal case (HTC says these are harder and more durable than standard ones).
As for music, the device integrates Internet radio and uses audio technology from Beats Electronics (HTC bought the company last year) for games as well as music. You can also expect plenty of service options, as HTC noted that 144 mobile operators have agreed to carry devices from the One series beginning in April.
Could advanced cameras and improved music functions give HTC the boost it needs to pick itself back up? Perhaps, but even if these advancements are a step forward, the company still has some serious competition on its hands. Consider new rival Android devices, Samsung aiming to double its smartphone sales this year and Huawei releasing what it claims to be the world’s fastest quad-core handset. Oh, and let’s not forget about the latest version of Apple’s iPhone, slated to launch later this year.