HTC One: UltraPixel explained

News Marin Perez 11:51, Feb 19 2013

The HTC One uses UltraPixel technology for its camera and we explain what that means to you

The HTC One was introduced this morning and it's shaping up to be one of the best smartphones on the planet thanks to its design, hardware and features. In this post, we'll take a look at the UltraPixel camera technology and see why this could be a compelling part of the HTC One. 

I think it's fair to describe UltaPixel as HTC's PureView: it's custom camera technology that tries to utillize software and sensors to provide a better picture-taking experience. The crazy thing is that the HTC One only has a 4-megapixel camera but it still may wind up being the best smartphone camera on the market. 

HTC has included an image signal processor called ImageChip 2 and has included a 28mm f/2.0 lens for the HTC One. HTC is claiming that the UltraPixel camera on the HTC One will be able to capture 300 percent more light than competitors. You can shoot 1080p HD videos, HDR videos and there's a single LED flash for even better low-light shooting. 

It may be odd to see the HTC One with a 4-megapixel camera when other flagships like the Sony Xperia Z have a 13-megapixel one but more megapixels don't necessarily mean it's a better camera. Hardcore photographers definitely know that by now but it's going to be a tough sell for the average consumer. 

Still, the HTC One and its UltraPixel technology should provide fantastic pictures. It includes an optical image stabilizer and the larger size of the sensor means that it can actually capture more high-quality pixels than the competiton. The proof is in the pudding though, so we'll reserve judgement on the quality of the HTC One's shooter until we get a chance to really play with it. 

Be sure to check out our hands-on preview of the HTC One and we've also explained the new BlinkFeed feature

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